Privacy
Plain language, and checkable against the code. If anything here is not true of what the network actually does, that is a bug and we want to hear about it.
What we never do
Stated as refusals rather than as reassurances, because “we respect your privacy” is what every consent banner says.
No cookies on your site
Not for tracking, not for “analytics”, not for a consent banner we then ignore.
One exception, and it is the only one: if you have an account, a first-party login cookie keeps you signed in to your dashboard. It is set on daylight.ad, never on your site, and nothing else sets a cookie anywhere.
No fingerprinting
No canvas hashing, no device enumeration, no cross-site graph, no profile.
Nothing is joined across sites
There is no identifier that survives one page view, so two visits to two sites are two unrelated rows.
What we do keep
The other half of an honest privacy page: a page that only lists refusals is telling half the story. All of it is either a count or a row about an ad.
What happens to an IP address
When you click an ad, your address is hashed with a rotating daily salt. The address itself is dropped inside the same request. It is never written to a file, a column or a log we keep.
The salt is deleted after two days. So we can't work backwards from an old hash to an address.
The rows themselves
- Impression counts
- One row per date, site and ad. How many times a unit was drawn.
- Click rows
- Timestamp, which ad, which site, the salted hash, the browser family, whether it was verified.
- Ad content
- The title, description, and image of the ad only.
What our homepage remembers
Where you put a card, and not who you are, it is a shared desk. Move something and everyone sees it, and while you are there your pointer shows up under a made-up animal name.
How many people have it open. While you are on the homepage your browser checks in every ten seconds, which is where “here now” comes from, and a check-in is forgotten fifteen seconds after the last one.
Your browser invents a random number and keeps it until you close the tab to tell one visitor from another.
Getting out, and telling us
The things a reader might actually want to do.
Taking a listing off
If your product is listed and you would rather it were not, or you run a board whose listings are here, ask us to take it off. The request is on file and a person does the removal.
Telling us we’re wrong
Spot something on this page that is not true of the code? email hello@daylight.ad.